Advantages of Becoming an Executive

More than 50 years of brand recognition

While many real estate brand names in our industry mean nothing -- just the last names of other people -– Realty Executives is about our agents. It actually means something relevant and is positive and premium. We’ve been around for over 50 years and have huge brand equity throughout North America with a focus on what’s important: our Executives.

Culture of top producers

Realty Executives International’s competitive pricing and flexible fee structure are tailor made for the highest performers in the real estate industry. In fact, our Executives close 47% more transactions per agent than other leading franchises, according to RISMedia, giving them a greater income, as well.

Technologies, training and support

PrimeAgent is a proprietary technology suite that provides everything Executives need to run their business, all in one place. PrimeAgent includes a customized agent website, contact manager, drip marketing campaigns, print marketing materials, on-demand mobile marketing, a fully-stocked training center and industry-leading support.

High value without the high cost

We are proud to provide our Executives world­-class tools, training and customer support. And we are even prouder to provide all these services at a competitive, affordable cost, which enhances your entrepreneurial freedom to run your business as you see fit.

Industry-Leading Marketing Suite

Rather than making our Brokers and Executives rely on third-party vendors for core business functions, which is both expensive and a fragmented experience, we have replaced our entire third-party toolset with new, proprietary technology that is faster, more reliable, mobile accessible and built on a modern platform. And best of all, it is less expensive, and everything works seamlessly together, so agents only have to go to one place to meet all their business and marketing needs.

This comprehensive suite of tools includes:

• Proprietary digital marketing resources, including an intranet called PrimeAgent
• Website services for personalized, local sites
• Lead management
• Contact management
• Email campaigns and broadcasts
• On-demand (mobile) marketing via SMS
• Automated broadcast emails
• Listing automation materials

Our Global Presence

With over 500 offices and 8,000 real estate professionals, the Realty Executives brand is strategically positioned to advance regionally and globally with a combination of world­-class support, 50 years of brand recognition and collaborating for excellence throughout our network.

A Legacy of Innovation

Realty Executives International prides itself on being at the forefront of technological advances and as innovators in the real estate industry, a legacy that dates back to its founding in 1965.

Grass roots

Realty Executives International, a global real estate franchise system, has been serving local communities across the world for over 50 years. Founded on the pioneering concept of 100 percent commission for its agents, we have grown to a community of 8,000+ top­-performing real estate professionals who do billions of dollars in business annually.

Pioneer

Founder Dale Rector, pioneered the 100 percent commission concept and was the first to include the agent’s name on real estate property signage.

Innovator

In 1985, Rich Rector, former President, designed a mobile device with his car phone and a portable printer to search for real estate listings through the local MLS.

Industry Leader

Realty Executives International boasts a ranking of #166 overall and placed among the top three real estate brands in the 2016 Entrepreneur Magazine Franchise 500®, which encompasses 462,585 individual businesses in 17 different categories.